Megastore Mondadori di Piazza del Duomo, Milano

Shop in shop

Mr. Wonderful

Project carried out inside the Mondadori Megastore in Piazza Duomo in Milan, included in one of the historic buildings overlooking the Duomo square.
Given the considerable influx of people, the goal of the operation was the creation of a branded space, with a strong visual impact of the brand and its products.
The intervention’s main theme is to attract the eye, creating appealing mechanisms towards exposed products differentiating from the competitors.
The target is mainly a young clientele, where the strong communicative impact is achieved through the use of soft textures and colors, such as wood combined with complementary colors. The lighting was an element of careful analysis with the intention of enhancing and increasing the visibility of the product.